Privacy Policy

Updated and Effective as of January 1, 2025

This Privacy Policy explains how Happy Hourista and its subsidiaries, affiliates, brands, and controlled entities (“Happy Hourista,” “we,” “us,” or “our”) collect, use, and share information, including Personal Data, through our websites, applications, and online services (“Services”) that link to this policy. This policy applies only to information collected through the Services and direct communications with Happy Hourista. It does not cover data collected through other websites, applications, or offline interactions unless explicitly stated. By using the Services, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. We process Personal Data in compliance with applicable data protection and privacy laws.

Information We Automatically Collect

Categories of Information

We and our third-party service providers, including any third-party content, advertising, and analytics providers, automatically collect specific information from your device or web browser when you interact with the Services. This information is used to help us understand how our users use the Services and to target advertising to you. We will collectively refer to this type of data as "Usage Data" in this Privacy Policy. For instance, we and our third-party service providers may automatically collect your location, IP address, mobile device identifier or other unique identifier, browser and computer type, Internet service provider used, clickstream information, access time, the Web page you were previously on, the URL you visit next, the Web page(s) you access during your visit, and your interaction with content or advertising on the Services each time you visit the Services. We may engage third parties to gather this information on our behalf for the purpose of analytics.

Purposes For This Information

We and our third-party service providers utilize this Usage Data for a variety of purposes, such as the diagnosis of server and software issues, the administration of the Services, the collection of demographic information, and the targeting of advertising to you on the Services and other websites. Consequently, our third-party advertising networks and ad servers will also furnish us with information, such as reports that indicate the number of ads that were displayed and clicked on the Services in a manner that does not personally identify any specific individual. The Usage Data we collect is typically non-identifying; however, if we link it to you as a specific and identifiable individual, we will consider it Personal Data.

Cookies/Tracking Technologies

Cookies and Local Storage

We utilize tracking technologies, such as local storage, cookies, and pixel tags. Your computer may establish and access local storage and cookies. A cookie or local storage will be sent to your computer during your initial visit to the Services, which will uniquely identify your browser. "Cookies" and local storage are small files that are sent to your computer's browser and retained on your device when you visit a website. These files contain a string of characters. Cookies are employed by numerous significant web services to offer their users beneficial characteristics. Each website has the ability to transmit its own cookie to your browser. Initially, the majority of browsers are configured to allow cookies. You have the option to configure your browser to either reject all cookies or notify you when a cookie is being sent. However, if you reject cookies, you will be unable to sign in to the Services or fully utilize our Services. Furthermore, after you have configured your browser to reject all cookies or notify you when a cookie is being sent, you will need to re-set your browser to reject all cookies or notify you when a cookie is being sent if you erase all cookies at any point. Please refer to our Cookie Policy for additional details.

Pixel Tags

We also employ "pixel tags," which are small graphic files that enable us and third parties to monitor the use of the Services and acquire Usage Data. Information that can be collected by a pixel tag includes the IP address of the device that downloaded the page on which the tag appears, the URL of the page on which the pixel tag appears, the time (and duration) of the page's viewing, the type of browser that retrieved the pixel tag, and the identification number of any cookie that the server has previously placed on your computer. We employ pixel tags, which are either provided by us or by our third-party advertisers, service providers, and ad networks, to gather information about your visit, such as the pages you view, the links you click, and other actions taken in connection with our sites and Services. We combine these pixel tags with our cookies to provide you with offers and information that are of interest to to you. Additionally, pixel identifiers facilitate the delivery of targeted advertisements to you by ad networks when you access the Services or other websites.

Log Files, App Technologies, Usage

A log file is a record that tracks events related to your use of the Service, including information about how you use the service. When you use the Services, whether or not you have an account or are logged in, we gather log files and other information about your usage. This information includes your IP address, the date and time you created your account, your language choice, the browser and operating system you use, your internet service provider's IP address, the pages you visited before and after, the page you requested, the user agent, time stamps, data on your clicks, and details about your search and click activities. These SDKs are like pixels for the program. These SDKs allow us to track your conversions and communicate with you on different devices. They help us show ads both on and off our Services, customize the app according to your interests, link your experience across platforms, and provide extra features like connecting our Service to your social media account. When you turn on location services on your device, it may use GPS, WiFi, Bluetooth, and other technologies to find your position. position data can be used to check where your device is and to provide or limit content and ads based on that position.

Information You Choose To Submit

You can visit the Services without telling us who you are or revealing any information by which someone could identify you as a specific, identifiable individual (which we will refer to in this Privacy Policy collectively as “Personal Data”). If, however, you wish to register to become a member of the Services, you are required to provide certain Personal Data (for example, your name and email address). We use your Personal Data to fulfill your requests for products and services, to improve our Services, to contact you from time to time about us and our products and services, and as otherwise described in this Privacy Policy.

We collectively refer to all non-Personal Data we collect, including Usage Data, demographic data, and de-identified Personal Data, as “Non-Personal Data.” If Non-Personal Data is combined with Personal Data, we will treat the combined information as Personal Data under this Privacy Policy. Throughout this Privacy Policy, Personal Data, Non-Personal Data, and User Submissions are collectively referred to as “User Information.” You may choose to engage with our Services in various ways, such as entering contests, sweepstakes, or competitions, participating in surveys, subscribing to newsletters, commenting on articles, using message boards and chat rooms, uploading reader-created content, submitting ratings and reviews, saving content, contacting customer support, or registering for SMS text messaging and mobile alerts. These activities, collectively referred to as “Interactive Areas,” may require you to provide Personal Data. By participating, you acknowledge that providing this information is voluntary and that we may use it to identify and communicate with you. In some cases, we may share this Personal Data with sponsors, advertisers, affiliates, or other partners.

When you take a quiz, survey, or respond to a poll on our Services, we may collect your responses along with your IP address or other identifiers to generate outcomes (for quizzes), analyze survey results, or record votes for polls. This information may also be used and disclosed for advertising purposes as outlined in this Privacy Policy.

We may collect various types of User Information, including Contact Data, such as your first and last name, email address, postal address, phone number, and other similar details. We may also collect Demographic Data, including your age, gender, and country of residence. If you choose to provide Contacts information, such as another person’s name and address to fulfill a request like a gift subscription, you acknowledge that this functionality is intended for U.S. residents only and that you have obtained consent from your contact for us to use their information. Additionally, we collect Content, including messages you send to us, such as feedback, product reviews, customer support inquiries, and other communications necessary to provide our services. We may also gather Survey Data through voluntary surveys on topics like events, experiences, and media consumption preferences to enhance our Services. Furthermore, when you submit Public Postings, such as article comments, reviews, or other contributions displayed on our Services, you acknowledge that these communications are public and may be viewed by others. You understand that there is no expectation of privacy or confidentiality regarding such submissions, including newsletter sign-ups or areas requiring registration. If you include Personal Data in these public postings, others may collect and use it, and we cannot guarantee its security. Any Personal Data shared in these areas, emails, or communications submitted for public posting is done at your own risk.

Information Use

We may expand the information we collect by incorporating data from external sources to better understand our users, tailor the content and offers we present, and support other business objectives. This additional data may come from public sources or third parties, including consumer data resellers, social networks, and advertisers. When we combine this information with data collected through our Services, we will handle it in accordance with this Privacy Policy.

This external data may include, but is not limited to, advertising and analytics data, such as insights from third-party partners regarding your interactions with our Services, ad campaign performance, browsing behavior, interests, preferences, and contact details like your email address. For example, advertising and analytics providers may share information that we match with the Personal Data we have using techniques such as cookie-matching. We may also receive purchase data from third parties when you make a transaction through our Services or after clicking an affiliate link in our content. This may include your contact information, financial transaction details, and purchase specifics. Additionally, your Personal Data may be provided through referrals, such as when another user submits your email address to refer you to our Services. If you access our Services through third-party logins, such as Facebook Connect or Google, we may collect your name, email address, profile photo, or other publicly available details from those platforms. Furthermore, we may supplement our collected data with additional information from third-party vendors, affiliate network operators, referral sources, social media services, and publicly available databases.

Social Network and Platform Integration

Our Services integrate with social networks and other platforms, allowing for the exchange of information between us and those platforms. For example, if you create or log into your account using a third-party social media site, we may access certain details from that site, such as your name, email address, account information, profile photo, images, friends list, and other data based on the site's authorization procedures. If you prefer that a social network does not collect or share this information with us, please review the privacy policies, settings, and instructions of the relevant social network before using our Services.

Our Information Sharing Practice

We may share Non-Personal Data with third parties at our discretion. Information collected through our Services is also shared among our affiliates, including our parent and sister companies, for purposes such as customer support, marketing, and technical operations. Additionally, we share User Information, including Personal Data, as described in this Privacy Policy and under the following circumstances.

Service Providers

We collaborate with third-party service providers who assist us with various functions, including analytics, research, advertising, data management and storage, credit card processing, merchandise sales, and sweepstakes or contest fulfillment. We may share your information with these providers to facilitate your requests, such as when you opt to share activities on our Services with a social network. Additionally, we share information to help tailor advertisements, measure and enhance our Services' effectiveness, and improve overall user experience.

We may also provide advertisers, sponsors, and promotional partners with aggregate data about our visitors—such as the number of users who visited a particular page, the average age of our audience, or general preferences—but this information does not identify any individual user. Geographic data, such as zip code clustering, may be obtained from other sources; however, this data does not reveal the exact location of any specific visitor. Similarly, we may acquire demographic data from third parties to refine our products and services, enhance marketing efforts, or display more relevant advertisements.

When sharing User Information with service providers, they are authorized to use your Personal Data only as necessary to perform the services they provide to us. Our Services also utilize Google Analytics and other related services, which enable data collection and sharing with Google for further use. For details on how Google uses this information and how you can manage your preferences, please refer to Google’s Privacy Policy and How Google Uses Information from Sites or Apps.

Operational Providers

For your convenience, our Services may offer opportunities to purchase goods, merchandise, and services, including retail products, print and digital magazine subscriptions, and special event tickets. These transactions may be processed by companies outside of Happy Hourista, its parents, partners, affiliates, or subsidiaries. We refer to these third-party companies, which handle e-commerce operations, order and contest fulfillment, and contracted services, as “operational providers.” If you choose to use these optional services, operational providers may request your Personal Data to process your order or request. Any Personal Data you voluntarily submit to them, including order details, will be governed by their respective terms of use and privacy policies. To facilitate your transaction, we may share your Personal Data with the provider, and in some cases, they may share your order details and other relevant information with us, which we may store in our membership database.

In most cases, we require operational providers to comply with our Privacy Policy and to share visitors’ Personal Data with us only when necessary to complete a request or order. These providers are authorized to use Personal Data solely for processing the transaction or delivering the requested service. However, since each operational provider has its own privacy policies, we encourage you to review them to understand how your Personal Data will be used and disclosed. We are not responsible for the data collection, usage, or disclosure practices of operational providers, nor do we assume liability for their services.

Third-Party Direct Marketing

We may share your information with third parties for our own direct marketing purposes (for example, email blasts, special offers, discounts, etc.). If you have not opted out of us sharing your information with third parties for marketing purposes, we may also share your information (including Personal Data) with third parties for their own direct marketing purposes. Please note, messages delivered from a third-party will subject you to the third-party’s privacy policy. We may also match your email address with third parties and use such match to deliver custom offers or emails to you on the Services and off the Services.

Change of Control

If our business undergoes a transition—such as a merger, acquisition, bankruptcy, or the sale of all or part of our assets, including during due diligence—your Personal Data may be included in the transferred assets. By providing your Personal Data, you acknowledge and agree that it may be transferred under these circumstances without additional consent. In the event of such a transition, we will make reasonable efforts to ensure that the new owner or entity upholds the principles of this Privacy Policy regarding your Personal Data. If your information will be used in a manner inconsistent with this Policy, we will strive to provide you with prior notice.

Other Disclosure Scenarios

We reserve the right—and you expressly authorize us—to share User Information in the following circumstances:

Legal Compliance & Protection – In response to subpoenas, court orders, or other legal processes, or to establish, protect, or exercise our legal rights or defend against legal claims.
Fraud & Security Investigations – When necessary to investigate, prevent, or take action against illegal activities, fraud, or potential threats to the safety of any person or property.
Service & Infrastructure Protection – If required to address significant abuse of our Services or the broader Internet, such as spamming, denial-of-service attacks, or security breaches.
Rights & Safety Protection – To safeguard our legal rights, property, services, users, or any other party, as well as to protect public health and safety.
Affiliated Entities – With our parent company, subsidiaries, joint ventures, or other entities under common control, ensuring they comply with this Privacy Policy.

These disclosures will be made in good faith and only when necessary to uphold legal, security, and operational integrity.

Users Outside of the United States and Consent to Transfer

Our Services are operated in the United States. If you access them from outside the U.S., please be aware that any information you provide will be transferred to, stored, and processed in the United States. By using our Services or submitting your information, you consent to this transfer and acknowledge that U.S. privacy laws may differ from those in your country of residence or citizenship, such as the European Union. Additionally, you understand that U.S. government authorities may access your Personal Data when required for investigative purposes (e.g., national security or law enforcement). We take reasonable steps to ensure your data is handled securely and in accordance with this Privacy Policy, employing appropriate safeguards for international data transfers.

Advertising

Response to “Do Not Track” Signals

Certain web browsers allow users to enable “Do Not Track” (DNT) signals, which notify websites that a user does not want their online activity tracked. Except where required by law, our Services do not modify their data collection practices in response to DNT signals received automatically from a visitor’s browser.

Third-Party Advertising & Data Sharing

We work with third-party companies under agreements with us to display advertisements when you visit and use our Services. These companies may collect and use data such as clickstream activity, browser type, timestamps, and interactions with ads (e.g., clicks or scrolls) to deliver advertisements tailored to your interests. They typically use tracking technologies to gather this information, and their data collection practices are governed by their respective privacy policies, not ours. Additionally, if you voluntarily provide Personal Data—such as an email address—in response to an advertisement or sponsored content, we may share that information with the relevant third party.

Targeted Advertising

To provide relevant offers and advertisements, we display targeted ads on our Services and across other digital platforms or applications in connection with our content. These advertisements are based on information collected directly from users and data provided by third parties that have gathered it independently.

Your Ad Choices

Some of our third-party service providers and advertisers participate in industry self-regulation programs, such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).

Managing Your Communication Preferences

We provide you with options to manage how you receive communications from us. If you have subscribed to newsletters or opted in to receive marketing and promotional messages from us or our third-party partners, you can modify your preferences at any time by clicking the “Communications Preferences” or “Unsubscribe” link included in our emails.

You may also have the option to update your communication preferences through your profile or account settings, depending on the Services you use. If you wish to unsubscribe from marketing emails sent by third parties that you opted into through our Services, you must contact those third parties directly.

Please note that opting out of marketing communications does not exempt you from receiving essential transactional and administrative emails. These may include service updates, policy changes, order confirmations, and other important notifications related to your use of our Services.

Retaining, Modifying, and Deleting Your Personal Data

You have the right to request access to the information you have provided to us. To do so, please contact us using the details provided in the Contact Us section below. If you need to update, correct, modify, or delete any Personal Data you previously submitted, please reach out to us, and we will process your request in accordance with applicable laws and our data retention policies. Please note that we will retain Personal Data in our database as required by law, for essential operational purposes, or to uphold consistent business practices. We will keep your Personal Data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is mandated or permitted by law.

Security

We have implemented commercially reasonable technical and organizational security measures to protect your Personal Data from accidental or unlawful destruction, loss, alteration, misuse, or unauthorized access and disclosure. However, no method of data transmission over the Internet can be guaranteed to be 100% secure. While we take precautions to safeguard your information, we cannot ensure absolute security. You use the Services and share your information at your own discretion and risk.

If you believe your interaction with us is no longer secure—such as suspecting unauthorized access to your account—please notify us immediately using the contact details provided in the Contact Us section below.

Third-Party Links & Content

Our Services may include links to external websites that we do not control, as well as videos, advertisements, and other content hosted by third parties. We are not responsible for the privacy practices or policies of these third parties. Additionally, some third-party integrations may require you to interact under their own terms of service. We encourage you to review their policies before engaging with them.

Children’s Privacy

We take the privacy of young children seriously. Most of our Services, unless explicitly designed for children, are intended for a general audience and should not be used by individuals under the age of 16. We do not knowingly collect personal information from children under 16 through our general audience Services, nor do we target these Services toward them.

However, certain Services, such as child-directed platforms, are specifically designed for children under 16. For these Services, we do not knowingly collect Personal Data from users under 16 without complying with applicable legal requirements and providing appropriate disclosures. We strictly adhere to the Children’s Online Privacy Protection Act (COPPA) and may collect persistent identifiers (such as IP addresses) without parental consent only for internal operational purposes, as permitted by COPPA.

If a parent or guardian discovers that their child has provided us with information without their consent, they should contact us using the details in the Contact Us section below. We will promptly delete such information from our records as soon as reasonably possible.

Important Information for California Residents: Your California Privacy Rights

We collect information that identifies, relates to, describes, references, or could reasonably be linked, directly or indirectly, to a specific consumer or household. Under the California Consumer Privacy Act of 2018 (CCPA), this data is referred to as "Personal Information."

If you are a California resident, the CCPA grants you specific rights regarding your Personal Information. This section outlines those rights and explains how you can exercise them. For clarity, these rights apply only to California consumers and are not intended to provide additional rights beyond those established by the CCPA.

Personal Information, as defined by the CCPA, does not include:

Publicly available information from federal, state, or local government records.
De-identified or aggregated data.
Information excluded from the scope of the CCPA.

Sharing of Personal Information

We may share your Personal Information with third parties for legitimate business purposes or, in some cases, sell your Personal Information, subject to your right to opt out of such sales (see Personal Information Sales Opt-Out and Opt-In Rights below).

Your California Privacy Rights

As a California consumer, you have the right to request information about our collection, use, disclosure, or sale of your Personal Information over the past 12 months. Once we receive and verify your request (see Exercising Access and Deletion Rights below), we will provide the requested information, subject to certain limitations under the California Consumer Privacy Act (CCPA).

Your Rights Under CCPA

You may request any or all of the following:

Right to Know – You have the right to request details about the categories of Personal Information we have collected, used, disclosed, or sold.
Right to Delete – You may request that we delete any Personal Information we have collected from you, subject to certain exceptions. If your request is verified, we will delete your data (and instruct our service providers to do the same), unless retention is necessary for purposes such as:
- Detecting security incidents
- Preventing fraud or illegal activity
- Complying with legal obligations
- Other exceptions permitted under CCPA

How to Exercise Your Rights and Opt-Out of Personal Information

To submit a request, please email us by using the email on the contact us section. In your request, please specify which right you wish to exercise and the scope of your request. We will confirm receipt within 10 days. Only you, or an authorized agent registered with the California Secretary of State, may submit a request on your behalf.

You have the right to opt out of the sale of your Personal Information at any time. Happy Hourista does not knowingly sell the Personal Information of consumers under 16 years of age, unless we receive affirmative opt-in consent from either:

The consumer (if aged 16 to under 18)
A parent or guardian (if the consumer is under 16)

To opt out, please email us by using the contact us information.

Non-Discrimination Policy

We will not discriminate against you for exercising your CCPA rights, including but not limited to:

Denying you services
Charging different prices
Providing lower-quality services

Shine The Light Law

Under California’s “Shine the Light” law (California Civil Code Section 1798.83), California residents have the right to request information about how their Personal Information is shared with third parties for direct marketing purposes. If applicable, we will provide a list of the categories of Personal Information disclosed and the names of the third parties with whom we have shared such information in the past 12 months. To make a request under the Shine the Light law, please contact us at legal@happyhourista.com. Please include "California Shine the Light Request" in the subject line of your email or correspondence. Note that we are only required to respond to one request per customer per year.

Privacy Disclosures for Virginia Residents

The Virginia Consumer Data Protection Act (VCDPA) grants Virginia residents specific rights regarding their Personal Data. If you are a Virginia resident, this section outlines your rights under the VCDPA and how you can exercise them.

The types of Personal Data we collect, how we use it, the categories of Personal Data shared with third parties, and the third parties with whom we share it are detailed in our Privacy Policy above. To exercise any of your Virginia privacy rights, or if you have any questions about your privacy rights, you may contact us by emailing us to the email on the contact us section.

Privacy Disclosures for Nevada Residents

If you are a Nevada resident, you have the right to opt out of the sale of certain Personal Data to third parties who intend to license or sell that data. To exercise this right, please contact us by emailing us to the email on the contact us section.

Privacy Disclosures for European Data Subjects

If you are located in the EEA, Switzerland, or the UK, this section explains your rights under the General Data Protection Regulation (GDPR) and how we process your Personal Data. We collect and use your Personal Data based on several legal grounds, including fulfilling contractual obligations, pursuing legitimate interests that do not override your rights, obtaining your consent for specific uses, and complying with legal requirements.

As a data subject, you have several rights regarding your Personal Data. You can request access to the information we hold about you, correct any inaccuracies, or request deletion of your data when there is no legal reason for us to retain it. You also have the right to object to processing, including for marketing purposes, and to restrict processing under certain conditions. Additionally, you may request that we transfer your Personal Data to you or a third party in a structured, commonly used format. If our processing is based on your consent, you may withdraw it at any time, though this will not affect processing that occurred before your withdrawal. For security purposes, we may require identity verification before fulfilling your request. Happy Hourista is the data controller for any Personal Data collected through our Services. If you have concerns about how we handle your data, we encourage you to reach out to us first. However, you also have the right to lodge a complaint with your local data protection authority.

We may transfer Personal Data outside the EEA, Switzerland, or the UK, including to the United States, where data protection laws may differ. When we do so, we implement appropriate safeguards, such as European Commission-approved contracts, to ensure your data is protected. We may use your Personal Data to personalize marketing communications. If you have accepted our use of cookies and tracking technologies, we collect data based on your affirmative consent, which you may withdraw at any time. If you do not consent, we will process only the data necessary for our legitimate business interests. To manage your preferences, you can visit Your Online Choices. If you have any questions about this policy or your rights, you may contact us by emailing us to the email on the contact us section.

Changes to This Privacy Policy

We may update this Privacy Policy at our discretion and will notify you of any material changes by posting a notice on relevant areas of our Services. Additionally, we may provide notice through other means, such as using the contact information you have provided. Unless stated otherwise, any revised version of this Privacy Policy becomes effective immediately upon posting. Your continued use of the Services after the effective date signifies your acceptance of the changes. However, we will not use your Personal Data in a materially different manner than stated at the time of collection without your explicit consent.

Contact Us

If you have any questions about this Privacy Policy, please contact us via email at legal@happyhourista.com